These are signs that offer clues to determine identity and meaning. For example in genre; skulls and spiders are often used in association with horror.
Semiotics are helpful to us as we create our magazines as we can use the signs to differentiate in genre and to specify to our target audience.
The above is a front cover for a Northern Soul Magazine.
This is shown by completely exploiting the genre to appeal to its target audience:-
-The bold masthead: Blues & Soul
-The main image of Stevie Wonder- A Northern Soul Icon
-There are then interviews with other hugely recognised figures of Northern Soul eg. Martha Reeves,
The Temptations etc.
-The Prize give-away being a Northern Soul/ Motown getaway
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