The magazine title (masthead) is 'College', a clear indication to the target audience and content.
The main image is of a young man- possibly a student himself. This idea is encouraged by him carrying study books.
The front cover also uses college jargon; Campus, Spring Break- words often related to student life.
The stories also relate to students: Campus fashion, student night life and new technology's available to the students.
There is bar-code and date. This shows it is an established magazine rather then a free handout. It also broadens the audience so we know the magazine isn't aimed at a specific college.
There is a simple use of colour: A charcoal background, the contrasting green and white text then stands out. The cover only uses three different fonts. This makes it look more professional and less cluttered. This is perfect when aiming at mature students as opposed to small children who are often associated with bold fonts and colours.
The 'Splat' acts as a grabber- the use of bright colours and graphics instantly attracts the eye of the reader. This is ideal for special offers or events.
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