Age: 20+
From experience and from the results of my questionnaire- it has become apparent that folk music currently appeals to an older audience and university students. It is a specialist genre and is very distant from commercial/chart music- something which targets younger audiences.
Gender: Despite being a very male dominated genre, folk music is widely appreciated by both genders therefore I feel it is important to make my magazine uni-sex
Occupation: The most common of folk fans tend to work within creative industries: Media, fashion, music etc.
Class: Folk cannot be defined by class. In origin, it does target the lower/working class however now it does have a wider spectrum. I think I'd be targeting working/lower middle class. This helps to accommodate all the students who have an interest in folk
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